The new visual identity reflects where I am today: creatively dynamic, evolving, and rooted in authenticity. The coral & golden yellow palette radiates warmth and optimism, evoking the timeless American dream while hinting at joyful energy and creative spark.
Role: Lead Designer
Project Type: Branding, visual identity
Tools Used: Illustrator, Photoshop, Figma, InDesign
Deliverables: Logo suite, brand guidelines, business cards, mockups, stationery
Project Type: Branding, visual identity
Tools Used: Illustrator, Photoshop, Figma, InDesign
Deliverables: Logo suite, brand guidelines, business cards, mockups, stationery
INITIAL LOGO SKETCHES
REFINED LOGOS
These refined logo sketches explore different visual styles while staying true to the brand’s creative, multidisciplinary spirit. Each version balances playfulness and professionalism in its own unique way.
COLOR PALETTE EXPLORATION
LOGO OPTIONS
MONOGRAM EXPLORATION
LOGO STYLE CHOICES
This logo captures the playful, airy spirit of the brand with a vibrant and uplifting feel. The bold, flowing script of “Skylar” brings warmth and personality, while the clean, modern “MICHAEL” adds balance and clarity. The hot air balloon detail ties it all together, symbolizing imagination, freedom, and the joy of embracing the unknown.
FURTHER COLOR STUDIES
FINALIZED COLOR PALETTE
"Skylar’s Amusement Americana" is a vibrant yet nostalgic palette blending playful carnival hues with grounded vintage tones, designed for modern UI/UX use; balancing bright accents for icons and calls-to-action with soft neutrals and earthy shades ideal for backgrounds, text, and accessible web experiences.
FINALIZED LOGO, WORDMARK & MONOGRAM
This finalized logo trio captures the brand’s playful yet professional spirit. The primary logo adds charm with a balloon icon, the wordmark offers a clean and versatile option, and the monogram brings a fun, compact version perfect for small-scale use. Together, they form a cohesive, airy visual identity.
BUSINESS CARDS (INCLUDING ALTERNATE LOGO & COLORS)
LINKEDIN BANNER OPTIONS
MOCKUPS
