Boardwalk

Boardwalk is a skincare brand inspired by the nostalgic yet fresh vibes of coastal boardwalks; think ocean breezes, ferris wheels and cotton candy skies. The brand aims to capture the sensory experience of the seaside and translate that into a skincare line.

Boardwalk is a conceptual skincare brand developed to evoke the feeling of a carefree day by the ocean—warm sun, ferris wheels spinning, and the scent of salt and cotton candy in the air. The brand bridges playful nostalgia and refined minimalism, creating an experience that feels both lighthearted and elevated.

Role: Lead Designer
Project Type: Branding, visual identity
Tools Used: Illustrator, Photoshop
Deliverables: Logo suite, brand guidelines, business cards, packaging design, product design

INITIAL LOGO SKETCHES

REFINED LOGOS

COLOR PALETTE EXPLORATION

LOGO OPTIONS

FINAL LOGO

BRAND GUIDELINES

PRODUCT DESIGNS

BUSINESS CARDS

MOCKUPS